främ frames

främ is a frame designed specifically to fit your polaroids and other instant photos!

our website is in the works, and coming soon!

We wanted främ to be warm and friendly, but convey the structure and organization frames can give to a space.

logo study

logo brainstorm

After narrowing down logo design, we played around with our initial color palette, and decided we liked the apricot and a mustard yellow.

I mocked up some homepage designs with both colors, and we decided to go with the apricot to give off a warm, inviting feel to our branding.

color study

we made decisions!

It’s coming soon! Currently, we’re working on getting the Shopify site up and ready, and prepping digital assets for the launch!

Stay tuned(: